Our Story

Created to bring flavour and joy
What began as a simple dream has turned into a flavourful journey that’s transforming Australian kitchens.
In late 2022, Dominic, our founder, then Deakin University commerce graduate, found inspiration during a trip abroad. While exploring the world’s diverse spice offerings, he noticed something missing back home: a simple, stylish, and sustainable way to elevate home cooking.
Returning to Australia, Dom set out to change that, founding Spicify with one mission:
To make cooking easy, fun, and delicious for everyone.
Realising the journey ahead of him, Dom teamed up with Geelong locals Lachlan Vallance and Ben Jones, and together they crafted a range of Toppers.
Game-changing spice blends designed to bring bold flavours to everyday meals with minimal effort.
From the iconic Avocado Topper to versatile blends like Chicken, Potato, and Rice, each product is the result of passion, trial, and creativity. The goal?
To eliminate the need for dozens of spices while delivering maximum flavour.
‘We wanted to create something that didn’t just taste amazing but looked great too,’ says Dom. With eco-friendly, biodegradable packaging and aesthetically pleasing designs, Spicify products are made to be proudly displayed, not hidden in a cupboard.
As we continue to grow and journey through this experience we look forward to hearing from you as we make incredible meals together. With Spicify cooking has never been easier—or more fun.